Product Marketing Manager

At Billy Grace (HQ Amsterdam), we bring strategy, creativity and clarity back to marketing. Our AI-driven platform gives teams control over their entire funnel powered by first-party tracking, attribution and creative intelligence. As Product Marketing Manager, you connect the product to the market: shaping how we position, communicate and launch the technology that drives our customers forward

Your impact

You make our product impossible to ignore. You turn first-party tracking, attribution, AI optimization and creative insights into sharp positioning, high-energy GTM launches and scalable product communication. Because of you, customers, partners and teams understand exactly what Billy Grace delivers and why it matters.

What you will do

• Shape product positioning, messaging, and GTM propositions and safeguard a consistent, recognisable Billy Grace product voice across release notes, feature updates, and all product comms.

• Run product launches end-to-end with Product, Tech, Marketing, CSM and Sales, and build the materials that make adoption effortless: helpdesk articles, demo flows, enablement decks.

• Create high-impact product content: one-pagers, pitch decks, scripts, blogs, customer stories, use cases, and co-marketing with partners like Google, Meta, TikTok, and Channable.

• Build a scalable GTM engine: product vocabulary (Notion), Product Portal, battlecards, value narratives, sales enablement assets all crisp, consistent, and easy to activate.

• Turn market, customer, and competitive insights into messaging, segmentation, and strategic input for roadmap and feature priorities.

• Manage external agencies and leverage AI tools to accelerate workflows, content creation, and GTM execution with Product, Tech, Marketing, CSM and Sales.

You’ll join a team that builds together, learns together and makes each other better. We’re working on something big with energy, curiosity and plenty of room for your ideas. Here’s what you can expect:

• A salary based on your background and experience

• A MacBook and a workspace in the heart of Amsterdam (hybrid).

• 25 vacation days + your birthday off.

• Lots of trust, freedom and space for your ideas.

• Access to OpenUp for mental health and wellbeing.

• An annual volunteer day where we give back together.

• Daily lunch, great coffee and an open, warm culture.

• Opportunities to learn, experiment and grow.

• Enthusiastic colleagues, team drinks and outings that actually make you smile.

• At least 2-4 years of experience in B2B product marketing within SaaS, MarTech, AdTech, or data/AI-driven products.

• Strong affinity with data, tracking, attribution, AI workflows, and marketing automation -> you get how the product works and can translate it instantly.

• Standout storytelling skills: you reduce complexity, sharpen value, and create content that people actually use.

• Experience building GTM materials, running product launches, producing enablement content, and owning a consistent product tone of voice.

• Analytical mindset: you run market and competitor research and feed insights back into positioning, messaging, and roadmap advice.

• Comfortable partnering with Product, Tech, Marketing, CSM and Sales and skilled in managing external agencies at a high bar.

• Fluent in English is a must; Dutch is a strong plus. You live and work in the Netherlands.

You’ll join a team that combines speed, curiosity, and fun with real depth. We work with freedom and trust: you get the space to experiment, drive ideas forward, and create visible impact on both customers and product. Together, we build technology used daily by brands and agencies that want to move fast from Rituals to Decathlon, and from Draft Digital to Happy Horizon.