Product Marketing Manager (digital product)

About the role

As Product Marketing Manager, you’ll be responsible for owning our product positioning and messaging, executing product launches, and driving integrated marketing campaigns that fuel customer acquisition and retention.

You’ll need to conduct market-specific research and adjust messaging and go-to-market strategies per region. This is a highly cross-functional role, requiring collaboration with Marketing, Sales, and Product teams to ensure every product launch has a strong market fit and a compelling story.

About Billy Grace

Billy Grace is a marketing operating system that helps teams understand what truly drives growth — and gives them the tools to act with clarity and control. It combines full-funnel attribution, unified reporting, and AI-supported optimization, giving marketers the ability to connect data, analyze performance, enhance channel diversification, and gradually introduce automation while staying in control.

Your responsibilities

1. Product Marketing Strategy & Execution

• Build, evolve, and lead the end-to-end product marketing roadmap for Billy Grace.

• Align product marketing efforts with content strategy, lifecycle marketing, and demand gen.

• Drive cross-functional go-to-market initiatives and product launches, from messaging through enablement.

2. Messaging, Positioning & Content

• Develop clear, differentiated messaging anchored in customer pain points and product strengths.

• Craft assets like pitch decks, one-pagers, video scripts, demo flows, and product narratives.

• Collaborate with content to ensure customers are central to storytelling.

• Jump in hands-on to create content when needed—especially around product, features, and customer success.

3. Market, Customer & Competitive Insights

• Conduct ongoing competitive and market intelligence to inform the product roadmap.

• Monitor evolving needs across key verticals (eCommerce, Leadgen, Agencies) and adapt GTM plans accordingly.

4. Ecosystem Partnerships & Co-Marketing

• Work with leading partners like Google, Meta, TikTok, and Channable on integrated marketing and co-launches.

• Build co-branded content, success stories, and joint value narratives with ecosystem partners.

• Help shape the co-marketing playbook and drive visibility across social, PR, and events.

5. Customer Marketing & Advocacy

• Turn our customers into heroes. Work with the content team to source, shape, and showcase customer stories that drive proof and credibility.

• Create use-case-driven content tailored to different segments and funnel stages.

• Collaborate with sales and CS to embed customer proof into decks, demos, and nurture flows.

6. Sales Enablement 

• Partner closely with Sales to provide enablement materials that drive conversion and close rates.

• Create and maintain assets such as battlecards, product sheets, objection-handling guides, demo scripts, and pitch templates.

• Train Sales on product messaging, new features, and positioning to ensure consistent delivery in the field.

• Establish feedback loops with Sales to refine positioning and surface frontline insights.

7. AI-Enhanced Workflows & Tooling

• Help implement and manage modern, AI-powered marketing tools for competitor analysis, product launches, demos, and performance content.

• Create self-serve enablement flows, interactive demos, and campaign toolkits to scale storytelling across teams.

About you

• 2-3+ years in B2B product marketing, ideally within AI, SaaS, or martech platforms.

• Experience with AI-powered workflows or automation tools that enhance operations.

• Strong storytelling skills: you can translate technical value into crisp, human messaging.

• Hands-on experience leading competitive analysis, win/loss programs, and influencing product direction.

• Proven ability to work cross-functionally and collaboratively with content, product, growth, and partnerships.

Comfortable in a fast-moving startup environment with multiple stakeholders and evolving priorities.

What we offer

We have a unique story, a unique solution, a unique vision, and unique momentum. We’re a close-knit team with international ambitions, where talented individuals work together on a top-tier product. This is what we offer:

• Salary between €58,000 and €71,000 per year, depending on experience.

• A company MacBook.

• Phone allowance or company iPhone.

• Work in the heart of Amsterdam (hybrid model).

• 25 vacation days.

• A day off on your birthday.

• Be part of a promising start-up with plenty of freedom, responsibility, and space for your own ideas.

• Access to OpenUp: an external partner you can contact anonymously and without obligation for all your mental health and wellbeing questions.

• An annual volunteer day, where we give back to society as a team.

• Company-provided group lunch.

• Open start-up culture and a friendly work atmosphere.

• Time, resources, and opportunities for courses and personal development.

• A clear career growth path.

• Work alongside enthusiastic and driven colleagues.

• Regular drinks and unforgettable team events that will be talked about for years.